John D. Rockefeller introduced techniques that totally reshaped the oil industry, and he did this through asset maximization. In the mid-19th century, the chief demand was for kerosene. In the refining process, many byproducts are created when crude oil is converted to kerosene. What others saw as waste, Rockefeller saw as underused assets. He sold one byproduct — paraffin — to candlemakers and another byproduct — petroleum jelly — to medical supply companies. He even sold off other “waste” as paving materials for roads.
Today, many companies are sitting on assets that they don’t know exist or are vastly underutilized. This might be a brand or business service they haven’t discovered yet. Those overlooked assets might be talented people, or even digital resources that could be repurposed to generate a new revenue stream.
One of Pallas Partners’ greatest assets is being able to see around the corner for our clients. Our expert advisors are highly skilled at identifying all types of business opportunities through asset maximization strategy analysis and accountable execution. We help companies discover hidden strengths, then develop a clear quantitative business development strategy to maximize those strengths. We then help clients set short- and long-term goals, execution milestones and deliverables
Accent Marketing had been operating call centers for its customers for many years but was looking to diversify its client base. Pallas Partners led an asset maximization strategy for Accent Marketing that allowed Accent to redefine its mission and business model by capitalizing on the data collection already being done by its call centers. Accent now provides meaningful and analytics to clients, allowing them to earn a high return on investment.
“Pallas helped us see that we are much more than a call center business, we are a professional services firm. Through their facilitation they helped us identify our core competencies and target a new and expanded customer base. By focusing on professional services, we are able to leverage existing facilities, extend our technological platform, penetrate new and existing clients without having to capture entire platforms, work with pilot programs and become thought and industry leaders by defining our space and domain.” Linda Ruffenach, President